The Elder Internet Revolution

We tend to perceive social media, including websites, primarily as tools for younger people. Yet a recent survey by Nielsen Online shows that the fastest growing segment of users falls into a category of people 65 and older, with women outpacing men. Not only are more elders getting online, but they are spending more time when there. Those who are homebound may take advantage of the internet to reduce feelings of loneliness and depression. But what do these survey results mean for our congregations?

The 65-plus cohort comprises about 13% of the total U.S. population -- and is growing. For our synagogue communities, this figure is even higher. We know that our members are using the internet at a faster growth rate than the general population.  This means your elder members are online. 

What are they doing there?

• using personal email
• viewing posted photos
• catching up on the news
• planning travel
• checking on personal health issues
• searching for recipes
  
  

Where are they going for these?  

• Google
• Facebook
• YouTube
• Amazon
• Yahoo Mail, Search
  
  

What does this tell you about your elders?  How are you meeting them online? Keeping in mind the abundance of opportunities for your elder market online, here are several things your synagogue website can offer as you gear up for the age wave: 

• Photos – Elders want to see photos of their family on line.  Post those school activity pictures, holiday party pictures on your site.

• News – There is synagogue news and there is Israel news, both of which are of interest to your elder members. Consider featuring Jewish news on your home page.

• Travel – Whether it is a trip to a local play, or to visit Jewish sites in Europe or Israel, dedicate a spot for travel on your site.

• Recipes – Post recipes from members. Have a recipe contest. We are Jews and when it comes to food, well, you know the rest...
  
  

Any website can be a static brochure. You can take the next step by regularly updating your online calendar to feature programs and events. Or, you can work towards creating an engaging Jewish experience for the growing number of Jewish elders who are spending their time online. The choice is yours.