Giving During a Recession

Whether we call it a recession or a depression, does it really matter? These are tough times to raise money for the needs of our congregations. And yet, we in synagogue life can feel optimistic since most philanthropic money goes to religious organizations. OK--now what?!

My biggest tip for this year’s dues cycle? THINK DIFFERENTLY. Here are some ideas for how to go about this year’s fundraising.

• Year-long fundraiser. Approach this year’s dues-raising period as you would a fundraiser. Develop a “dues task group.”  

• Divide your congregation up by potential giving capability. Assign key people to ask your key contributors. Divvy up the other calls in terms of relationship building opportunities for like-mind, same life stage, already connected people.

• Regard each dues paying member as a philanthropist. The donor-driven approach to fundraising. This is a community-driven model, where members are interested in their ROI.

• Make a time to visit. Schedule times to meet or call each of your major dues contributors before you send them their annual bill. Talk with them about the tangible programs you are planning to do this year; go in knowing their interests. Ask them to increase their dues. People will give more when they know what they are supporting and how their money will be used.

• Set up a phone bank. Enlist board members and other outgoing (not always outspoken) volunteers to make the calls to all members. First thank them for their contribution from last year, and ask them questions that help the board to understand if the synagogue is meeting the needs of its members. Talk about current events that bind the community together and one’s own involvement in them. Then close by reminding members how important their contribution is. If appropriate, suggest members increase dues (have a set goal for each member). And thank them in advance for their membership involvement. Then let them know about an upcoming event when they can see each other again.

• Just ask. Many times people do not give more because they were not asked for more. This is an opportunity to listen and raise the bar for all included.

We are in the worst economic times since the depression. And yet loyal donors keep on giving. This year take an approach of being transparent and tighten your case for giving. And most important, don’t just send a bill in the mail, or an email; this is a time for a personal connection. Stay positive, create passion, ask for support and THINK DIFFERENTLY.